Literature review on customer loyalty programs

Literature review on customer loyalty programs diversity and discrimination essay The analysis and interpretation of data has been the responsibility of the professor TV. The results of the Pearson correlation coefficient showed a negative relationship between the average accumulation rate and the following variables: In order to encourage repeat purchases, these programs offer customers incentives points or other exchange unitswhich can be redeemed for different items of value.

Remember me Forgotten your password? Finally, for the purposes of making advances in loyalty program research with adequate scientific rigor, a new methodology was applied, consisting of the use of transactional databases incorporating purchases made prior to when the program was joined and sampling units, that remained constant throughout the study longitudinal analysis. The response to joining together with other products, less relevant to the establishment, produced a lesser variation in buying behavior, thus reflecting the importance of analyzing those customers that buy the products making up the core business of the company. It is thought, that correctly managed loyalty programs allow for structured, operational actions for managing, selecting, relating and controlling customer buying behavior Banasiewicz, The establishment where a program is joined has an influence on the change in buying behavior after joining a multi-vendor loyalty program. The company managing the program also benefitted from this increase in the number of visits to one online dissertation help australia its member establishments since this, in turn, increased the brand awareness of the program in the minds of its members:

Keywords: Customer Loyalty, Inertia, Inertial Loyalty, Consumer Consciousness. loyalty”. A review of the literature reveals that this task is not straightforward. two This study will contribute to the literature on social identity theory, customer